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Lietcorp talk to The Guardian about the logistical realities of exporting.

When you consider exporting internationally, the key strategy is to use local expertise. 

Harvey Sinclair, Director at Lietcorp, says,

"You need these partners researched and lined up because, after talking to customers in export markets for ages, they'll suddenly want everything yesterday the second they sign up. So, you need a partner who can help manage the process and allow you to set expectations accordingly. Overpromising is in every human's nature because you want to tell a client what they want to hear, but it can be very detrimental."

For the full article on The Guardian's website please click here

September 2013

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